This isn’t about buying some new software and placing it on top of your existing system. This isn’t about starting a corporate Twitter account that’s used as another broadcast channel. This is about total reinvention of how business is done, both internally and externally.
“First off, Crummey hates email. Hates it. Spends as little time on it as possible and if someone has the gall to send him an email, he responds on a public wall. It’s nothing personal, he just doesn’t think that the information that’s shared in email should be kept between the two people involved.”
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