Social is Dead, Long Live Social

“…As both the market and the technologies continue to evolve I believe that we will look back on the end of 2012 as the point when industry recognized that social business is now the new way of doing business. Businesses have always been, and will always be, inherently social. Social technologies may enable businesses to do work differently, but they are not an end in themselves. Instead, social technologies must be tightly integrated with the enterprise applications that enable businesses to serve their customers and manage their products, supply chains and resources.”

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