Sizing up social business for 2012

“…But perhaps the most important development of the year was the maturation and accumulation of experience in how to make social business work in large enterprises. The complex dance that early adopters were forced to learn in trying to balance the constantly changing social business landscape leveled out a bit finally in 2012. For once, the seemingly endless growth of consumer social media seemed to align better with their organizations’ own evolution through the early tactical experiments, subsequent pilot projects, and broader enterprise-wide adoption.”

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