Huffington Post: What’s a Social Business? Look Beyond the Tweets and Likes

For most companies, social means marketing. It equals Facebook likes and Twitter followers. But that’s just the price of entry into the social world we — the 1.5 billion people using social networks — are crafting around us. Because as powerful as social media is for exchanging ideas, it has the potential to do so much more for organizations. It can, in fact, become a new production line.


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