A survey by IBM of more than 1,700 CEOs earlier this year showed that only 16% of CEOs are active on social but projected that 57% of them expect to be in the next 3-5 years. Why the huge shift? Because CEOs are seeing the opportunity to connect their suppliers, customers and employees using social technology.
According to Mark Fidelman, the study reveals that CEOs are working hard to create a culture of “openness, transparency and employee empowerment.”
A more recent survey by social analytics firm Domo reveals that only 7% of CEOs are on Facebook, 4% on Twitter and in total, more than 70% have no social presence at all. Domo’s CEO Josh James believes that these CEOs are hurting their business results and “doing shareholders a massive disservice.”